on orders over $30
on orders over $30 (does not include posters)
I was chatting with a friend the other day, and he asked how things were going with Dorothy's Power Foods. I gave my typical answer of how we were making progress, but not fast enough. I always try to finish on an optimistic note when someone asks me that, so I always close with how cool it is to work on the bigger mission of getting healthy, minimally processed, local food to where it is needed and reducing the amount of processed food people eat.
His response was one that only a friend can give, because you know they care about you and want you to succeed. He said with a chuckle, "Well, good luck with that." He wasn't being harsh or critical. He was being honest about the reality that highly processed food is such an integrated part of this country's culture and economy that it seems like an impossible goal to try to reduce it significantly.
Now just so you know, I like really difficult, impossible-to-solve problems. So I think it's entirely possible to make this shift and it can actually happen fairly quickly, all because of something I discovered in my own health journey. When I dramatically reduced the amount of processed food I was eating, it didn't take that long to stop craving it. In fact, once I started putting healthy, whole food in my body, the processed stuff didn't taste as good and it made me feel gross after eating it.
I truly believe that if we could efficiently make local, whole food available to people, the increase in local food consumption would happen organically (no pun intended). But therein lies the million dollar problem: how to get healthy local food to people efficiently and affordably.
There are so many existing tools to make this happen, so it may be easy to conclude that there are forces outside of our control that are dampening local food sales. The primary force, I believe, is fragmentation. There are too many small pieces in local markets with no common, organizing system, which leads to a state of entropy. If there was a common organizing system that growers, makers, and consumers could use to find each other, place and process orders, organize inventory and packaging, and then finally arrange delivery, cost would be driven out of the process. Efficiency would substantially increase. Suddenly the advantage the industrial food system has would vanish.
This is not a vision or pipe dream, because all of this exists on the industrial food side. As noted, that’s their advantage. There's just never been a centralized, managed effort to create this as an open source tool for communities to apply. Until now. That's the big vision of Dorothy's Power Foods.
Want to support us? Buy some Power Gruel™ or Gruelnola™ every once in a while (or more often wouldn't bother us 😬). Buy one of the posters we created of Dorothy's Nine Rules. That gives us the financial capital we need to fund this bigger idea.
We hope you'll join us.
Kent & Sue